Call Tracking
Know Exactly Which Campaign Made the Phone Ring
A callback without attribution is a data point you cannot act on. Call tracking ties every inbound call back to the specific campaign, list, or drop that generated it — so you know what is producing revenue, not just what is producing activity.
What It Does
Every Inbound Call, Attributed
Each outbound campaign gets a dedicated tracking number or a tagged callback path, so when a call comes in the system already knows which drop, which list, and which script produced it — no manual logging from your agents.
Capabilities
Attribution Built Into the Platform
Dedicated tracking numbers
A number per campaign for clean, automatic attribution.
Call recording
Every tracked call recorded for training and quality review.
Source-level reporting
Callback volume, answer rate, and conversion by campaign, script, or list.
CRM sync
Push attributed call data straight into your CRM alongside the lead record.
Cost-per-call and cost-per-conversion
Roll attribution up into real cost metrics.
The Metrics That Matter
Past Delivery Rate, Into Revenue
Delivery and listen rates tell you the message arrived. They do not tell you whether it worked. The chain worth watching runs further: delivered, listened, called back, qualified, closed — and the cost attached to each step. Behavioural data then tells you what to change, because how contacts respond to different messages, offers, and send times is the input that actually improves the next campaign.
FAQ
Do I need a new number for every campaign?
Not necessarily — tracking can be set up per campaign, per list, or at whatever level of granularity is useful for your reporting
Can I see this data in my CRM?
Yes, through CRM Integrations — attributed call data syncs back to the lead record automatically.