How to Measure ROI on a Voicemail Drop Campaign
Most teams measure voicemail campaigns by the number that’s easiest to see: how many drops went out, and how many people called back. Both are worth knowing. Neither tells you whether the campaign made money. Here’s the set of numbers that actually does. Start with cost per contact, not cost per drop Your per-drop rate […]
How to Build a Clean List for Voicemail Campaigns
Every campaign that underperforms gets blamed on the script. Sometimes it is the script. More often it’s the list — and a bad list will defeat a good message every time. Here’s what a clean list looks like and how to get one. Why list quality decides the outcome A voicemail drop is only as […]